2022 NABOB & POWER OF URBAN RADIO CONFERENCE
The 2022 NABOB & Power of Urban Radio Conference, a landmark event co-hosted with the U.S. Black Chambers, Inc., triumphantly returned to in-person gatherings after a three-year hiatus necessitated by the COVID-19 pandemic and the subsequent shift to virtual formats. This pivotal assembly brought together a diverse community of Black-owned broadcasters and media owners for three days of dynamic programming, featuring insightful plenary sessions, impactful breakout workshops, engaging receptions, and unparalleled networking opportunities.
key areas of focus:
Advertising Sales Strategies: Exploring innovative approaches to revenue generation.
Policy Advocacy: Addressing critical legislative and regulatory issues impacting Black broadcasters.
Access to Capital: Navigating funding opportunities and fostering financial growth.
Go-to-Market Activations: Developing effective marketing and audience engagement strategies.
Technological Advancements: Leveraging cutting-edge technology to enhance operations and reach.
Dimensions Media served as the driving force behind this successful conference. Our team assumed responsibility for all aspects of its execution, from initial concept development and program curation to meticulous technical logistics, comprehensive marketing campaigns, strategic sponsor relations, speaker relations, live event production, videography, and photography, ensuring seamless on-site operations.
Key Highlights:
Executive Production Excellence: Dimensions Media played a crucial role in amplifying significant announcements, including the momentous news of NABOB’s selection as the inaugural recipient of the General Motors Diverse Incubator Fund.
Award Show Production: The agency masterfully executive produced the prestigious NABOB & Power of Urban Radio Awards, culminating in a memorable 40th-anniversary celebration featuring a captivating mini-documentary honoring NABOB President Jim Winston.
High-Profile Keynote: Dimensions Media facilitated a powerful keynote address from Marc Pritchard, Chief Brand Officer at Procter & Gamble, providing valuable insights and industry perspectives.
Record-Breaking Attendance: Ticket sales increased by 200%, demonstrating the high demand for this in-person gathering.
This collaborative effort between NABOB and Dimensions Media empowered Black-owned broadcasters with the knowledge, resources, and connections necessary to thrive in an evolving media landscape
BY THE
Numbers
3 DAYS OF IMPACT
Main Stage & Breakout Sessions, Awards Programs, Receptions, Workshops, VIP Meet & Greet Experiences
NABOB & Power of urban radio awards
400 attendees
Audience Composition: Black broadcast media owners, digital publishers, senior advertising and marketing executives, local sales management, leading on-air talent, policy leadership, entrepreneurs, cultural creatives, corporate executives, and more!
25 SPONSORS
50 SPEAKERS
Industry Leaders & Subject Matter Experts
5.6M+ SPONSORSHIP MARKETING & PROMOTIONS IMPRESSIONS
Online & On-site
RESULTS
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