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ABOUT THE SHOW

Your guide to mastering media monetization is "As A Result," hosted by Ashley Smith. Go inside the minds of media's top decision-makers as they navigate its evolution. Gain unparalleled insights from leaders with decades of experience at major media groups and iconic brands like Hot 97, Audacy, and Urban One. Discover the strategies behind significant monetization achievements, such as generating over $4 million in digital sales in a single local market and growing broadcast radio YouTube channels to over 1 million subscribers. Learn directly from experts about what's working, what's changing, and what's next in broadcast, streaming, podcasting, and digital publishing. Subscribe to "As A Result" for essential, results-driven media monetization insights that will help you thrive in today's dynamic media landscape.

WATCH ‘AS A RESULT’ SERIES TRAILER 

 WATCH ‘AS A RESULT’ HOST TRAILER 

 WATCH ‘AS A RESULT’ EP. 1| SKIP DILLARD ON DIGITAL OPPORTUNITIES TO MAXIMIZE RADIO’S BRAND & SALES STRATEGIES

 WATCH ‘AS A RESULT’ EP. 2| JEFFREY THACKER ON SCALING YOUR DIGITAL DREAM TEAM: THE EFFECTIVE & AFFORDABLE BLUEPRINT

 WATCH ‘AS A RESULT’ EP. 3| MEDIA SALES SECRETS: HOW WE HIT $4M IN DIGITAL SALES W/ AVERY GREEN

 WATCH ‘AS A RESULT’ EP. 4| LEGALLY SPEAKING: IP, MARKETING & ADVERTISING COMPLIANCE  W/ DAYNA COOPER, ESQ.

LISTEN TO AUDIO SHOWS

MEET OUR HOST: ASHLEY SMITH

Ashley Smith
Ashley Smith
Founder & CEO, Dimensions Media
Ashley Smith, creator and host of "As A Result," is a recognized Radio Ink Magazine Future African American Leader and founder of Dimensions Media Agency. Ashley brings extensive expertise in digital sales, content production, integrated marketing, and events from major stations in top markets like New York (Hot 97, WBLS) and Atlanta (V-103, 92.9 The Game), where she generated millions in digital and integrated media sales revenue. Her experience also includes leading the digital transformation of the National Association of Black Owned Broadcasters (NABOB) as their former Marketing and Communications Director. Ashley leverages this comprehensive background to lead insightful conversations with the media industry's top leaders on "As A Result."
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MEET OUR GUESTS

Skip Dillard
Skip Dillard
VP of Rhythmic AC & Throwback Format, Audacy
Graham “Skip” Dillard is the VP of Rhythmic AC & Throwback Format at Audacy, where he also serves as the Brand Manager/Program Director for 94.7 the Block in New York City. A radio icon, Skip previously programmed NYC's legendary WBLS for 12 years, guiding the station to its highest ratings ever. With a distinguished career spanning major markets like Detroit, San Francisco, and New Orleans, and recognized with numerous industry awards including multiple "Best Program Directors" honors, Skip is a highly respected leader shaping the sound of radio today.
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Jeffrey Thacker
Jeffrey Thacker
VP of Digital, Kaepernick Endeavors
Jeffrey Thacker, VP of Digital Content for Kapenerkick endeavors, is a leading force in digital media. Previously VP of Digital Content at Morelo Media (Power 106 LA) and Emmis Digital (Hot 97), he's recognized as a "digital jedi" for his ability to drive significant results. Jeffrey's strategies have generated millions in digital revenue and famously powered the Hot 97 YouTube channel to over 1 million subscribers – a historic first for an American radio station. He went on to replicate this remarkable subscriber growth success at Power 106 LA.
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Avery Green 
Avery Green 
Regional Digital Sales & Event Sponsorship Manager, Radio One
Avery Green is the Event Sponsorship Director at Urban One. Previously, he served as the Regional Digital Sales & Event Sponsorship Manager at Radio One in Houston and Dallas, and notably as the Digital Sales Manager at Emmis Communications in New York City. In his NYC role, Avery led the team responsible for generating millions in digital sales revenue for iconic stations Hot 97 and WBLS 107.5.
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Dayna C. Cooper, Esq.
Dayna C. Cooper, Esq.
 Principal, Cooper Legal LLC
Dayna Cooper, principal attorney at Cooper Legal LLC, is an IP law expert focused on marketing and advertising compliance for digital publishers. She advises on critical areas like content ownership, trademarks, copyright, data privacy, and more, helping media organizations stay compliant and protect their valuable digital assets.
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BEYOND THE PODCAST:

“AS A RESULT” MEDIA MONETIZATION

EDUCATIONAL RESOURCES

“As A Result” is more than a typical podcast; it’s a comprehensive media monetization solution for media professionals, commercial broadcast organizations, and content creators, focused on media monetization education. It leverages the Dimensions Media team’s decades of collective commercial broadcast experience.

The “As A Result” brand delivers a full suite of expert educational tools and strategic resources. Currently available are the podcast, newsletter, and organizational consulting, with digital courses and white papers coming soon. Spanning every facet of media operations—from sales and content strategy to digital publishing, marketing, events, and emerging technologies—these resources offer the crucial insights needed to thrive in today’s dynamic media landscape.

LEARN MORE

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