Corporate media isn’t just about content—it’s about powerful business strategy. Media companies thrive by monetizing their media, a process that involves connecting advertisers with audiences across every platform, from radio, streaming, and social media to apps and live events. Like any business, they face a constant challenge: meeting sales goals to cover operational costs and drive a profit. The larger your market, the bigger the goal; conversely, a smaller market often means fewer resources.
In this episode of “As A Result,” host Ashley Smith, Founder & CEO of Dimensions Media, is joined by Avery Green, a Corporate Growth Partnerships Executive at Audacy Atlanta and former Digital Sales Manager at Emmis Digital (Hot 97 & WBLS 107.5).
Avery shares how he successfully transitioned a team of traditional radio sellers, leading them to beat budget and achieve over $4M in digital sales in his very first management role in New York City, the #1 media market. He went on to achieve historic budgets at Urban One in Houston. Learn how his “teamwork makes the dream work” philosophy and background in education drove these results and more.
If you want to learn the secrets to monetizing media and leading a winning team, this episode is for you. Tune in now! Want to dive deeper? Learn more about our experts, visit our show page, and sign up for updates!
Click HERE for more on media monetization strategies, including how our expert consultative services can help your brand thrive.
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Beyond the Podcast: "As A Result" Media Monetization Educational Resources
“As A Result” is more than a typical podcast; it’s a comprehensive media monetization solution for media professionals, commercial broadcast organizations, and content creators, focused on media monetization education. It leverages the Dimensions Media team’s decades of collective commercial broadcast experience.
The “As A Result” brand delivers a full suite of expert educational tools and strategic resources. Currently available are the podcast, newsletter, and organizational consulting, with digital courses and white papers coming soon. Spanning every facet of media operations—from sales and content strategy to digital publishing, marketing, events, and emerging technologies—these resources offer the crucial insights needed to thrive in today’s dynamic media landscape.
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