Thinking about how radio stays relevant in the digital age? Tune into the very first episode of As A Result! Host Ashley Smith, Founder & CEO of Dimensions Media, speaks with industry titan Skip Dillard, Vice President of Rhythmic AC & Throwback Format at Audacy, about Digital Opportunities to Maximize Radio’s Brand & Sales Strategies.
Join us as this conversation reveals how radio is powerfully transforming into a comprehensive multimedia experience, connecting with audiences across every digital touchpoint. With stats showing that companies with strong omnichannel strategies retain nearly 90% of their customers, the question isn’t if radio needs to evolve, but how and where exactly do streaming, podcasting, social media, video and data analytics best serve its future? You’ll discover how this evolution allows for smarter audience engagement, unlocks omnichannel sales opportunities that integrate seamlessly, and drives significant growth across diverse industries. Skip shares his invaluable perspective on meeting the demands of today’s hyper-connected audiences.
Skip’s career provides the perfect lens for this discussion. He spent 12 years programming NYC’s legendary WBLS and WLIB, guiding WBLS to its highest ratings in history. His extensive background also includes programming roles in major markets, such as Detroit, Buffalo, New Orleans, San Francisco, and Washington D.C. And recognized with numerous industry awards including multiple “Best Program Directors” honors, Skip is a highly respected leader shaping the innovation and multichannel experience of radio today.
Ashley and Skip share a history from their time at Emmis Communications, where Skip was Program Director at WBLS 107.5 and Ashley was Digital Sales Strategist. They’ll touch on their collaborative efforts on various advertising campaigns. Plus, Skip breaks down what it truly means to be a Program Director and Brand Manager, drawing from his rich experience and numerous accolades, including multiple “Radio Ink’s Top Program Directors in America” honors.
Tune in to learn how to adapt and thrive in today’s dynamic media world with insights from a decorated industry leader!
Beyond the Podcast: "As A Result" Media Monetization Educational Resources
“As A Result” is more than a typical podcast; it’s a comprehensive media monetization solution for media professionals, commercial broadcast organizations, and content creators, focused on media monetization education. It leverages the Dimensions Media team’s decades of collective commercial broadcast experience.
The “As A Result” brand delivers a full suite of expert educational tools and strategic resources. Currently available are the podcast, newsletter, and organizational consulting, with digital courses and white papers coming soon. Spanning every facet of media operations—from sales and content strategy to digital publishing, marketing, events, and emerging technologies—these resources offer the crucial insights needed to thrive in today’s dynamic media landscape.
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